Women are the members of the family who control the household budget and most often, decide when and where to get the car serviced. And we at Jim Ellis Audi Atlanta realize that it makes good business sense to fully recognize and value our female customers in addition to our male customers.
Ask Patty is dedicated to teaching the traditionally male-dominated automotive world how to appeal to and market to its female customers. Ask Patty also provides expert advice to women and a search engine where women can seek out female friendly locations in their local areas.
Jim Ellis Automotive Group has built our reputation on being a family owned and operated business. We strive to treat our customers like members of our own families. Becoming Certified Female Friendly seemed like the perfect fit. Click here for more information about the "Ask Patty Promise". One of the things that the President and CEO of Ask Patty, Jody Devere, noted when she presented her program to the Jim Ellis leadership team was the number of women present at the board table. And yes, Jim Ellis Audi Atlanta's General
Manager, Tracie Dean was among them! "Obviously we believe
that all clients should be treated with the utmost care, respect and honesty," says Dean. "However, there has always been this stigma about car dealerships not treating
women the way they should be treated. It is important for us to let all of our
clients know that we train our employees to understand the different needs of
our clients, both male and female alike. We really want to make sure our
clients understand this is a safe, comfortable environment to purchase or
service their vehicle."